If you want your audience to spend time on your site, your blog posts need to do more than just re-hash what you put up on Instagram. Take the opportunity to tell a story with each post. Paint a picture for your readers, and tell them about the journey surrounding the photos you post. Share how you spent that day or even what mood you were channeling, whether it be a change in seasons, or the nostalgic feeling of going back to your childhood neighborhood. One paragraph or two are enough to give more depth to your content. Denisia, from Polishing Colors consistently shapes her posts into narratives often sharing more than just the outfits she curates.Telling a story doesn’t have to mean writing a bunch of words to go with the pictures: you could also use thoughtful composition. One picture captures one moment in time, but by arranging many pictures so that the setting and time of day clearly change, you can indicate the passage of time and effectively tell a story. Erica Choi has mastered this skill on Egg Canvas in posts like this one, where she curates a journey through the end of the fall season with people and places that share a theme and mood.Give your readers a peek behind the curtain by sharing “making-of” content. Show them the behind-the-scenes of the photoshoots or share with them what goes on between shoots. Jean from Extra Petite has a great example of sharing her experience at a photoshoot. The ‘unfinished’ pictures and the story she writes to accompany them add to Jean’s authenticity, helping draw her followers in.
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